InfoPrice emerges as a pioneering Brazilian business intelligence startup with a laser focus on reshaping the retail landscape through dynamic pricing strategies. Tailored to empower retailers and industries, InfoPrice thrives on bolstering margins, amplifying sales, and crystallizing pricing strategies. A core facet of its mission encompasses vigilant monitoring of competitors’ pricing dynamics. In a strategic shift, InfoPrice embarked on a quest to incubate its nascent Design domain, seeking a seasoned designer to both fortify the existing framework and ignite future expansion.
Challenge
In the context of its evolving narrative, InfoPrice was poised with the audacious challenge of architecting a design ecosystem from its very genesis. As a nimble and fast-paced entity, the intrinsic pulse of the company demanded an adept design team, adeptly navigating multifarious projects in tandem.
RESEARCH AND STRATEGY
My entry into InfoPrice as its inaugural designer was both pivotal and catalytic. Tasked with the mantle of laying the bedrock for a design-centric ethos, I undertook an ambitiously comprehensive journey. My responsibilities encompassed orchestrating the company’s design process, sculpting an adaptive design system, and orchestrating the recruitment and stewardship of fellow designers. This strategic blueprint was fortified with my involvement in conceiving and refining a spectrum of products, notably a cutting-edge competitor price monitoring SaaS and an ingenious pricing SaaS tailored for retailers.
SOLUTION AND execution
The journey culminated in the blossoming of an adept design team, poised as a harbinger of high-quality deliverables adhering to time-bound imperatives. The instrumental role of this design coterie extended to galvanizing the triumph of diverse products, with a resounding crescendo resonating through the freemium iteration of ISA. A mere few months of its inception heralded an influx of countless new users, a testament to our pivotal contributions.
RESULTS AND LESSONS LEARNED
This endeavor ushered in a treasury of insights, crystalized as invaluable learnings:
- The essence of carving a well-defined design trajectory.
- The transformative impact of architecting a comprehensive design system.
- Navigating the nuances of stewarding a compact design team.
- The indomitable significance of cross-functional collaboration.
